Friday, July 06, 2007

Gender wars

Whilst watching tele with the missus last night, an advert for car insurance came on. The company's called 'Sheila's Wheels' and they offer cheap insurance for the fairer sex. 'See, I told you that women drivers are better' said the wife. I burst her bubble and will now burst the bubbles of others with the same opinion.

A friend of mine is in insurance and told me the following:

It is true that women get cheaper car insurance than men. It is also true that claims from men far outweigh those from women. However, the vast majority of women drivers are insured as named drivers on their partner's/parent's insurance, hence don't have their own policies. Offering women cheaper insurance is a clever marketing ploy to lure them onto their own policies.

So there you have it Sheilas. Now drop it.

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