Now I wasn't expecting that

I sparked up the braais (or barbeque if you are not South African) on Saturday and whilst waiting for the coals to ready themselves for the half a cow I had bought, I read the back of the box of matches I'd used. I was expecting was some sort of safety message, or information about 'our matches are chips rom the finest organic Norwegian Pine, sustainable forests, lint scraped from a cave in Southern Congo etc'. What I was not expecting was a recipe for rice pudding.